Season 5 of Stranger Things is packed with brands that fit right into its 1980s vibe, and I’ve been keeping a close eye on every can, car, snack, and gadget that pops up on screen. The first four episodes landed on November 26, the next three arrived on December 25, and the finale drops on December 31, 2025.
I already posted the Casio watches featured this season, and I have a separate post with all the sneakers I spotted, so you won’t see them in this list.
For now, here are the product placements I’ve caught so far, everything from sodas and snacks to bikes, tools, tech, and more.
P.S. Since only the first part of the season is out right now, this post serves as Part 1. The next batch of product placements from Part 2 will be posted separately.
Episode 1 — “Chapter One: The Crawl”
Borden Dairy milk, Dr Pepper, and Coca-Cola appear in the school lunch scene, enjoyed by several main characters.
Dr Pepper can and Sanyo RP 7160 3 Band Receiver radio.
Vintage glass bottles of Gatorade Thirst Quencher.
Vintage KOSS PRO/4X stereo headphones are worn by Maya Hawke as Robin Buckley while she works at the radio station.
Box of Little Debbie snack products.
Nabisco, Pringles, Ritz Crackers, Planters, Swiss Miss and Coors.
Bottle of Sunny Delight (SunnyD) Florida Citrus Punch and bottle of Mrs. Butterworth’s Lite syrup.
Emerson K3662 Portable AM/FM Radio Cassette Recorder.
Box of Cheez-It crackers.
Episode 2 — “Chapter Two: The Vanishing Of”
Pringles chips sit on the dashboard during the van ride.
Episode 3 — “Chapter Three: The Turnbow Trap”
The first-generation BMW 7 Series E23 sedan is shown as the car owned by Joe Keery’s character, Steve Harrington.
Champion Spark Plugs are shown being handled by Brett Gelman as Murray Bauman and by Gaten Matarazzo as Dustin Henderson.
Coca-Cola vending machine.
Domino’s Pizza, 7UP, Pepsi, Coca-Cola, and Mountain Dew all appear in quick background shots in the room of Jake Connelly as Derek Turnbow.
Hostess Twinkies snack pack is held by Maya Hawke as Robin Buckley.
Makita’s 3/8 Electric Drill is used by Gaten Matarazzo as Dustin Henderson to install an antenna on the roof of a BMW, funny moment that made me smile.
Play-Doh Creepies and Crayola crayons, two classic craft staples.
A Schwinn bike appears inside the van.
The STIHL MS 461 chainsaw is used by Joe Keery as Steve Harrington, and it looks absolutely brutal on screen.
Wrangler denim jacket, styled with an ’80s look, is worn by Charlie Heaton as Jonathan Byers.
Episode 4 — “Chapter Four: Sorcerer”
Jansport SuperBreak backpack in a blue or teal color.
RadioShack, an iconic American chain of consumer electronics stores.
Demogorgon with the sign for “Radio Shack” in the background.
Swatch watch appears on Sadie Sink in her role as Max Mayfield.
A vintage 1982 G.I. Joe: A Real American Hero metal lunchbox with its original Thermos bottle, made by Aladdin and prized by collectors, is shown being held by Jake Connelly as Derek Turnbow.
Doritos Nacho Cheese tortilla chips are shown being eaten by Jake Connelly as Derek Turnbow.
That’s everything I’ve spotted in Stranger Things Season 5, Vol. 1 so far.
If you noticed any product placements I missed, feel free to drop them in the comments, I always enjoy seeing what other fans catch.
GE Sidestep given to Holly with the Tiffany Cassette in Ep 2
what are the price that companies pay for this (for example :-coca-cola and dr pepper
The one that was a bit too much. When Ell is getting ready to go into the base, she ties her shoes I think it was? The puts them against a tree and they zoom in to them. They were nike shoes.